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NPPD sponsoring energy efficiency video contest

Believing in the creative energy of young minds, Nebraska Public Power District, together with its wholesale partner utilities, announced they will sponsor and host an energy efficiency video contest titled, "It's Easy Being Green!"

The video contest will give students across the state the opportunity to learn the importance of conserving energy, build awareness about energy-wasting habits, and promote energy-saving alternatives, all by writing and starring in their own 30-second TV commercial.

Energy efficiency and conservation are important parts of NPPD's long-term strategy to meet its customers' growing energy needs. "We know that the cheapest and greenest kilowatt is the one we do not use. It is our job to make sure younger generations know and understand the importance of energy efficiency," states Chad Podolak, NPPD's energy efficiency manager. "The 'It's Easy Being Green!' video contest is a great way to help students understand how energy efficiency and conservation impact not only the environment, but the world."

The contest is open to Nebraska junior and senior high schools in communities served by NPPD and its wholesale utility partners. Entries must be submitted by a school sponsor, must be exactly 27 seconds in length, and should focus on creative and unique energy-saving ideas for the home, school, farm, or business. In order to be considered, entries must be submitted by December 17, 2010.

All qualifying entries will be posted on www.nppd.com and on a special YouTube channel. For the 'Creative Video Award,' a panel of energy industry experts will select first, second, and third place video winners. For the "Popular Video Award," the video with the most views on YouTube will receive special recognition.

The winning schools and its students may be featured in NPPD news releases, social media sites online, and through other publicity media by NPPD. Additionally, the selected commercials will be considered for professional production and possible placement in a statewide media campaign in 2011. Winning schools will be notified by 5 p.m. on January 16, 2011.

"It's Easy Being Green!" video contest is sponsored, in part, by NPPD's EnergyWise efficiency incentives program, which offers incentives to homeowners, businesses, and agriculture. These programs provide opportunities to save energy, money, and help the environment.

Contest rules, entry forms, and how-to information on making a video can be found at www.nppd.com/videochallenge .